Pricing

Start with you. Add who you need.

Start free — a few questions and your first conversations, no card. One simple plan, and you add the people who matter when you’re ready.

For a fraction of what one session with a human coach costs — and your coach is with you every day, not once a month.

Individual
$24.99/mo
billed monthly
  • Your own AI coach
  • Remembers & follows up
  • Your Impela score — your life, in one number
  • A weekly plan-and-review rhythm
  • Ask people who know you for perspective
  • Coach together with any other adult account
  • Locked with your own key — only you can read it

Add people when you’re ready — another adult (+$15/mo), your teen (+$9.99/mo), or Leader tools (+$20/mo). Each person gets their own private coach, covered on your plan. Add them anytime.

What each add-on includes

Two-sided coaching is already in Individual — an add-on is just the cheaper way to cover someone yourself. They can also join with their own account.

Another adult+$15/mo
 
You cover them · at a discount

Cover a partner, co-parent, friend, or family member on your plan. They get their own private coach — cheaper than paying for their own account.

Your teen (13–17)+$9.99/mo
 
Their own account

Your child gets their own private coach with guardian safety built in. You never read their conversations — you’re told only if there’s real danger.

Leader tools+$20/mo
 
Per adult account

A 360° review from the people you work with, coaching for leading a team, and 1:1 development plans. Adds to one adult account — the person who leads.

Compare everything that’s included, line by line
Individual
$24.99/mo
your base
+ Another adult
+$15/mo
add-on
+ Teen
+$9.99/mo
add-on
+ Leader
+$20/mo
add-on
Coaching for you — always included
Your own coach that remembers & follows up···
Impela score & history···
Weekly plan, goals & commitments···
Ask people who know you for their perspective···
Coach together with any other adult account···
Shared goals, and saying the hard thing — a coach on each side···
Cover another adult — + Another adult
A second adult, fully coached — their own coach, covered on your plan···
Discounted vs. their own account — or they can join with their own···
With your teen — + Teen
Your teen (13–17) gets their own private coach···
Guardian safety net — you’re told only on real danger···
Coach-guided parent–teen conversations···
For how you lead — + Leader
A 360° review that scores how you lead···
Coaching for leading a team···
1:1 notes & development plans for your people···
Private by design — every account, base and add-ons
Locked with your own key — only you can read it
Nothing crosses to anyone unless you approve it

Built on the same research top coaches and business schools use — applied to your actual life, not taught as theory.

The research, by name
Your base
Individual
  • Big Five / Five-Factor (Costa & McCrae)
  • Cognitive Behavioral (Beck)
  • Motivational Interviewing (Miller & Rollnick)
  • Self-Determination Theory (Deci & Ryan)
  • Implementation Intentions (Gollwitzer)
+ Another adult
Two-sided coaching
  • Gottman Method (Gottman)
  • Nonviolent Communication (Rosenberg)
  • Crucial Conversations (Patterson et al.)
  • Attachment theory (Bowlby & Ainsworth)
+ Teen
Parent & teen
  • Authoritative Parenting (Baumrind)
  • Emotion Coaching (Gottman)
  • Adolescent Development (Steinberg)
  • Identity Development (Erikson & Marcia)
+ Leader
Leadership
  • Influence Without Authority (Cohen & Bradford)
  • Psychological Safety (Edmondson)
  • Situational Leadership (Hersey & Blanchard)
  • Playing to Win (Lafley & Martin)
Common setups — the parts added up, so you can see yourself without doing the math
Not sure where to start?

Common setups

The same parts above, added up — so you can see yourself without doing the math.

Looking to gift it?
Know someone who’d benefit?

Start free. Answer a few questions and have your first conversations with your coach — no card. After that, coaching pauses until you pick a plan. Every plan starts with 14 free days; cancel before they end and you pay nothing.

Impela is coaching, not therapy or crisis care. If you’re struggling, call or text 988 (US & Canada) or find local support at findahelpline.com.

Questions

How does pricing work?
You start with one plan — Individual — for your own coaching. When you’re ready, you add the people who matter: another adult, a teen, or Leader tools for how you lead. You only pay for what you add.
Can I coach together with my partner or a friend?
Yes — two-sided coaching is already in the Individual plan. Any two adult accounts can work on shared goals and hard conversations, with a coach on each side. If you’d rather cover them yourself, add another adult to your plan — they get their own coach at a discount.
Does my teen cost extra?
Yes — the Teen add-on is $9.99 a month ($7.99 billed annually). Your teen (13–17) gets their own private coach with a guardian safety net. A teen can only join because you invited them, and both of you have to agree. Your teen never sees a price, an ad, or a checkout — billing is only ever between you and us.
What is the Leader add-on?
For people responsible for others: a 360° review from the people you work with that scores how you lead, coaching for the hard parts of leading a team, and 1:1 notes & development plans. It’s $20 a month ($16 billed annually), added to one adult account.
Is it really unlimited?
Yes — talk to your coach as much as you want. Like every coaching service, there’s a fair-use limit: in the very rare case of extreme use, replies may slow down for the rest of the month. You’ll never see a meter, and a conversation will never be cut off.
Can I cancel anytime?
Yes. Manage or cancel in one click from Settings — no emails, no phone calls. You keep access through the period you paid for.
Who can read my conversations?
No one. Your coaching is locked so only you can read it — we couldn’t read it if we wanted to, and we never use it to train AI.
How does starting free work?
Start free: answer a few questions and have your first conversations with your coach — no card. After that, coaching pauses until you pick a plan. Every plan starts with 14 free days; cancel before they end and you pay nothing. Your data and your score stay yours, and you pick up exactly where you left off.
How does this compare to a human coach?
Human coaching runs $150–300 per session, and your coach isn’t there on Tuesday night when the hard conversation happens. Impela is with you every day, remembers everything you’re working on, and costs a fraction of that per month. It works well alongside a human coach — Impela between sessions, a person for the big moments.